Official Martini F1 Cap

Parmalat Brabham

£25.00
£25.00
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Official replica of the original Martini Racing Cap from the 1970's.

Music by Chris Gunning
McCann-Erickson Advertising

Ahhh..Monaco and Martini. Those wonderful, aspirational Martini ads that hark back to a time when foreign travel seemed to be exclusive to the rich and glamorous, hence the term 'The Jet-Set'.

You might have been going to the Cinema in 1975 to watch Jaws, Rollerball or Monty Python and the Holy Grail. But whatever new film release you chose, more than likely would have seen this absolute classic piece of Cinema Advertising.

Martini Racing's association with Formula One began in 1972 with the Italian team Tecno. However, disagreements between Rossi and the team owners over technical and sporting directions, resulted in an uncompetitive car and Martini withdrew its support to the program after an unsuccessful 1972 and 1973 season.

Martini returned full-time in 1975, sponsoring Bernie Ecclestone's Brabham Team.



The initial colour scheme incorporated the Martini colours on a white background on the Gordon Murray designed, Cosworth powered Brabham BT44B in 1975. The Alfa Romeo flat-V12 powered Brabham BT45 and Brabham BT45B were used for the 1976 and 1977 seasons and the Martini colours appeared on a red rosso corsa background.

Drivers such as Carlos Reutemann, Carlos Pace, Hans-Joachim Stuck and John Watson all drove for the team during this time.

For the 1979 season, the Martini sponsorship moved to Team Lotus. In spite of having the 1978 championship winning Lotus 79 and Mario Andretti, Carlos Reutemann as drivers, the Martini Lotus association did not achieve a single win and by the end of the year, Martini withdrew from F1 once more.

After a long break from the category, the Italian company began sponsoring Scuderia Ferrari in 2006 with a minor presence. Williams Grand Prix EngineerIng Engineering announced a partnership with Martini beginning with the 2014 season and continued their sponsorship by Martini into the 2015, 2016, 2017, and 2018 seasons. This partnership ended after the 2018 season.


COLOUR: White, Navy and Red
FIT: Standard. One size fits all
MATERIAL: 100% Cotton

 
Also have a look at our new Martini Sticker CLICK HERE

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